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 Station Profile

 

Format & Call Letters

Adult Contemporary -  WNSV-FM 

Format Description

V1047 Plays Your Favorites from Today and Yesterday. V1047 is soft enough for background listening but lively enough to turn up and enjoy. It’s music that helps people feel good. It’s the perfect workplace format, but our listeners enjoy it at home and on weekends, too! Our personalities add topical content and fun, without getting in the way of the great music flow.

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V1047 also serves as Washington County’s sports voice with a multitude of sports play-by-play originations. The V is your home for every play of Nashville Hornets Football, Basketball, and Baseball! You’re also never too far from news or weather or sports on V1047.

V1047 is the only Adult Contemporary Station in the area playing 80’, 90’s and the 2000s. With an enormous amount of variety and family-friendly programming, V1047 is welcomed in professional offices, restaurants, and retail stores.

V1047 targets consumers with a high disposable income.

Target Audience: V1047 is targeted for women 25-54 with the core being Woman 35-44 who want to hear a broader range of music from the decades when they were growing up into their adult lives.

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The adult female consumer is one of the most lucrative groups for local retailers and other businesses to reach.

Artist Profile: V1047 is full of great hits from core artists like, Adele, Billy Joel, Bruno Mars, Bryan Adams, Jason Mraz, Katy Perry, Kelly Clarkson, Madonna, Maroon 5, Michael Jackson, Phil Collins, Train, Phillip Phillips, Pink, Taylor Swift, Goo Goo Dolls, Backstreet Boys, One Direction, Elton John, Journey, Bruno Mars, Fleetwood Mac, REO Speedwagon, Train, Matchbox 20, John Mayer and many more.

V1047 continues to dominate in its target demo with some of the most affluent consumers with purchasing power.

Get exposure to thousands of affluent customers each week with V1047.

Demographic Profile

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V1047 listeners have spending power.

Age: V1047 targets woman in the prime 25-54 demographic.

Gender: Females 12+ favor V1047.

-  60% of V1047 are female, 40% are male.
- The majority of this important demographic falls significantly into the 25 to 55 age group.

Household Income: V1047 listeners have high earning power.

Occupation: V1047 targets individuals who are employed fulltime in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

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Education: V1047 listeners are well educated.

- Over 20% Completed college or more.
- Over 27% Have completed some college.
- Over 33% Completed high school.
- Over 50% of V1047 listeners have attended college. 

The number of people in a family 13household under 12 years of age:

- None 63%
- One 21%
- Two 10%
- Three or More 4%

V1047 listeners are in their prime earning and spending years.


Lifestyle Profile

V1047 targets affluent home ownersA huge category with these consumers is home improvement and home decorating.

Home Spending:Started or completed in the past 2 years:

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- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

V1047 listeners are huge shoppers with purchasing power.

V1047 Listeners

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V1047 exclusive Soft Rock format allows advertisers to reach a large consumer group that can’t be reached with any other station.

- Purchased a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, and HDTV's.
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
- Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoyed going out to restaurants often every month. Almost 90% went out in the past month.
- Purchased men and women's clothing, children clothing, men's and woman's shoes and accessories.

couple 38InvestmentsV1047 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

ActivitiesV1047 attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, and hiking. 

V1047 listeners enjoy going out to music concerts, sporting events, bars and restaurants.

V1047 listeners are in their prime income and spending years.

Here's Why V1047 Targets Women

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80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Wake Up With Chuck D., Weekday Mornings On V1047

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Born in the hills and hollers of West Virginia, Chuck D made his way west to the other Mountain State, Colorado, right after college.

Since then he has traveled all over this great nation of ours (in fact, of all 50 states, there are only two he has yet to visit-can you guess which two?). He loves movies and music (naturally) and spends a great deal of time fawning over his lovely wife and two sons. Now, if he could just get a few minutes alone in the bathroom from time to time, life would be perfect.

Start your mornings with Chuck D., weekday mornings 5 AM to 9 AM on V1047. 

 

V1047 Coverage Map
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