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Station Profile

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Format & Call Letters

Talk/Adult Standards - WMIX- 940 AM/96.5 FM

Format Description

WMIX 940 AM/96.5 FM is The Best Music & Talk!  ADULT STANDARDS attracts an active, loyal audience who controls 89% of the nation’s wealth.

We play the most popular songs from the 50s, 60s, and 70s, aimed at the upper end of the Baby Boomer generation. Adult Standards is music-intensive, featuring rich and diverse imaging.

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WMIX 940 AM/96.5 FM targets affluent adults 35 to 64. This group has the highest disposable income of any demographic!

WMIX 940 AM/96.5 FM plays songs from Superstars like The Beatles, Barbra Streisand, Neil Diamond, The Carpenters, Lionel Richie, Frank Sinatra, Celine Dion, Barry Manilow, Carly Simon, Michael Buble, Diana Krall, Dionne Warwick, Billy Joel, James Taylor, Simon & Garfunkel,Elton John, Frankie Valli, Johnny Mathis, The Commodores, Boz Scaggs, Climax, B. J. Thomas, and Roy Orbison

WMIX 940 AM/96.5 FM one of the most powerful performing formats for advertisers today!

WMIX 940 Features The Best Talk Programming In America

rush 1Rush Limbaugh

Rush Limbaugh's lively, humorous, and just plain fun program has rocketed his show to the most listened-to long-form program in the history of network radio. Join Rush weekdays from 11am-2pm on WMIX 940 AM/96.5 FM.

Jim Bohannon

Jim Bohannon talks to special guests and his loyal callers about a spectrum of topics ranging from current events and politics to entertainment and pop culture. Jim is on the air with the newsmakers who are on the scene.  Jimbo airs weeknights from 9-midnight on AM 940.

cbsnewsWMIX 940 Features CBS News

CBS News Radio is the only radio network with newscasts fully anchored by top television news talent.

Anchored by CBS news anchors and reporters, CBS News Radio consists of weekday hourly newscasts and simulcasts of breaking news events from CBS-TV. CBS News Radio includes news and entertainment feeds.

WMIX-AM/FM has local news at 6:30 AM, 7 AM, 8 AM, 11 AM, NOON and 5 PM. Obituaries air within the 11 AM News.

WMIX News has also been nominated for Illinois Broadcasters Association Silver Dome Awards for “Best Live Coverage” as well as “Best Local Broadcast Team,” winning the latter.

We love Local Sports: WMIX-AM/FM combine to bring the region the best in local high school sports broadcast coverage, especially in high school basketball season. WMIX Sports also broadcasts all Mt. Vernon Rams Football, Basketball and Baseball Games in addition to select Lady Rams Volleyball, Basketball, and Softball. WMIX Sports also broadcasts plenty of regional basketball action—carrying a slate of important games.

WMIX 940 AM/96.5 FM delivers listeners with a high disposable income in their prime spending years.


Demographic Profile

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WMIX 940 AM/96.5 FM has demographic appeal with affluent consumers who have purchasing power!

Gender: WMIX 940 AM/96.5 FM targets a male and female audience equally.

Age: WMIX 940 AM/96.5 FM targets listeners in the prime 45+ age group, America's most affluent demographic. The Oldies format delivers a higher composition among its adult 45-64 listeners by a wide margin over all other formats.

SpendingWMIX 940 AM/96.5 FM targets affluent listeners with retail purchasing power.

Household Income: WMIX 940 AM/96.5 FM targets listeners with high disposable income:

Education: WMIX 940 AM/96.5 FM listeners are well educated.

couple 39Occupation Profile: WMIX 940 AM/96.5 FM targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Investments: WMIX 940 AM/96.5 FM targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: WMIX 940 AM/96.5 FMattracts listeners who actively participate in exercise and fitness, boating, biking, golfing, fishing, hiking, and biking. These listeners dine out frequently, attend local and regional sporting events music concerts, bars and restaurants.

Get your message out to thousands of potential new customers each week with WMIX 940 AM/96.5 FM.

Lifestyle Profile

WMIX 940 AM/96.5 FM targets affluent homeowners. A huge category with these consumers is home improvement and home decorating.

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Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

WMIX 940 AM/96.5 FM is designed to reach active consumers with spending power.


WMIX 940 AM/96.5 FM Listeners

couple 37- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and women's shoes and accessories.

WMIX 940 AM/96.5 FM listeners are in their prime earning and spending years. 


We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 45-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

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- Boomers make-up HALFof the entire U.S.population.

- Boomers control HALF of the nation’s aggregate household spending.

- Adults 45+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 45+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

COUPLE 53-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 45+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

WMIX 940 AM/96.5 FM delivers listeners with a high disposable income in their prime spending years.


WMIX 940 AM Coverage Maps

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