Station Profile

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Adult Standards - WEBQ FM

Format Description

WEBQ FM plays favorites by the greatest singers from yesterday and today.

WEBQ FM plays the greatest songs from the 50s, 60s, and 70s, aimed at the higher end of the Baby Boomer generation. From Frank Sinatra, Barbra Streisand, Michael Buble as well as decades of Lite AC chart-topping hits from Elton John, Barry Manilow, and Celine Dion we play all the favorites.

WEBQ FM targets Adults 35 to 64. We're personality serve the lifestyle of "mature" adults, meaning mainly those persons over 50 years of age

WEBQ FM attracts an active, loyal audience who controls almost 90%% of the nation’s wealth.

neil diamond2WEBQ FM plays songs from Superstars like Billy Joel, Frankie Valli, Johnny Mathis, The Commodores, Boz Scaggs, B. J. Thomas, Frank Sinatra, Barbra Streisand, Roy Orbison, The Beatles, Neil Diamond, The Carpenters, Lionel Richie, Celine Dion, Barry Manilow, Carly Simon, Michael Buble, Diana Krall, Dionne Warwick, Louis Armstrong, Tony Bennett, Ray Charles, Nat King Cole, Perry Como, Harry Connick, Jr., Bobby Darin, John Denver, Tom Jones, Dean Martin, Al Martino, Bette Midler, Elvis Presley, Kenny Rogers, Carly Simon, Dionne Warwick, Andy Williams and many more.

WEBQ FM  one of the most powerful performing formats for advertisers looking to reach the most affluent demographic in America!

WEBQ FM delivers listeners with a high disposable income in their prime spending years.

Demographic Profile

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WEBQ FM has demographic appeal with affluent consumers who have purchasing power!

Gender: WEBQ FM targets a male and female audience equally.

Age: WEBQ FM targets listeners in the prime 45+ age group, America's most affluent demographic. The Oldies format delivers a higher composition among its adult 45-64 listeners by a wide margin over all other formats.

SpendingWEBQ FM targets affluent listeners with retail purchasing power.

Household Income: WEBQ FM targets listeners with high disposible income:

Education: WEBQ FM listeners are well educated.

couple 39Occupation Profile: WEBQ FM targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

Investments: WEBQ FM targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities:WEBQ FM attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, fishing, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events music concerts, bars and restaurants.

Get your message out to thousand of potential new customers each week with WEBQ FM.

Lifestyle Profile

WEBQ FM targets affluent home owners. A huge category with these consumers is home improvement and home decorating.

construction 26Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

WEBQ FM is designed to reach active consumers with spending power.

WEBQ FM Listeners

couple 37- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

WEBQ FMlisteners are in their prime earning and spending years. 

We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 45-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

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- Boomers will make-up HALF of the entire U.S. population.

- Boomers control HALF of the nation’s aggregate household spending.

- Adults 45+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 45+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

couple 18-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 45+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

WEBQ FM delivers listeners with a high disposable income in their prime spending years.

WEBQ FM Coverage Map

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