Station Profile

taylor swift no 3dFormat & Call Letters

Hot Adult Contemporary - WISH-FM

Format Description

WISH 98.9 FM plays the Best Hits of 90s, 2k and Today!

WISH 98.9 FM is southeastern Illinois’ home for today’s hottest hits with a mix of light pop and electronic dance.  WISH is at-work friendly all while maintaining a cool edge for the younger listener.

WISH 98.9 FM is also community-centric with local news, weather and sports reports.

WISH brings the fun in a big way weeknights with Party Playhouse Weeknights hosted by Jackson Blue from 6:00 PM-11:00 PM and Open House Party with Kannon 6:00 PM-11:00 PM Saturdays and Sundays from 6:00 PM – 11:00 PM.

WISH 98.9 FM features music from the 90’s and today and targets Adults 18 to 54. Females prefer the HOT AC format. The adult female consumer is one of the most lucrative groups for local retailers and other businesses to reach.

WISH 98.9 FM's Hot AC format is America's fastest growing radio format and targets consumers with a high disposable income.

brunomars 2Artist Profile: WISH 98.9 FM features great music from artists like Katy Perry, Bruno Mars, Train, Adele, Maroon 5, Kings of Leon, Jason Mraz, Carly Rae Jepson, Fun, Pink, Gavin DeGraw Taylor Swift, Neon Trees, Kelly Clarkson, Rihanna, Coldplay, Matchbox Twenty, Greenday and more.

WISH 98.9 FM is the only station that is musically focused on hit music from the 90’s and today.

WISH 98.9 FM features great programming including 

WISH 98.9 FM continues to dominate in its target demo. WISH 98.9 FM targets active consumers with purchasing power.

Get exposure to thousands of potential customers each week with WISH 98.9 FM FM.

emographic Profile

WISH 98.9 FM listeners are in their prime spending years.

couple 19Age: WISH 98.9 FM targets woman 25 to 54.

Gender: Females 12+ favor WISH 98.9 FM's format.

- Approximately 60% of  Hot AC listeners in America are female while 40% are male.
- Over 60% of this consumer group falls significantly into the 25 to 54 age group.

Occupation: WISH 98.9 FM targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Household Income: WISH 98.9 FM's listeners have high earning power.

- Over 40% of Hot AC listeners in America have an income over $75,000.
- Over 20% of Hot AC listeners in America have an annual income of more than $50,00 - $75,000
- Almost 25% of Hot AC listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 

Education: WISH 98.9 FM listeners are well educated. Almost 70% of Hot AC listeners have attended college. 

fitness 26Investments: WISH 98.9 FM targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: WISH 98.9 FM attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking. WISH 98.9 FM listeners enjoy going out to music concerts, sporting events, bar,  and restaurants.

WISH 98.9 FM targets listeners with purchasing power.

WISH 98.9 FM's format targets consumers with high disposable income.

Lifestyle Profile

WISH 98.9 FM targets, affluent homeownersA huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

construction 37- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

WISH 98.9 FM listeners are huge shoppers with purchasing power.

WISH 98.9 FM Listeners in the past year

woman 21

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, video games, and HDTVs.
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed going out to restaurants often every month.
-  Purchased men and women's clothing, children clothing, men's and women's shoes, and accessories.

WISH 98.9 FM listeners are in their prime income and spending years.

Here's Why WISH 98.9 FM Targets Women

woman 2280% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

WISH 98.9 FM Coverage Map

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