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Station Profile

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Format & Call Letters

Throwback Hits -  WISH-FM

Format Description

WISH 98.9 FM plays the Hottest Throwback Hits!

WISH 98.9 FM is southeastern Illinois’ home for variety, upbeat, 90’s, and 2000’s music. We Throwback 24/7 with some of the greatest pop, pop rock& hip-hop artists. 

WISH 98.9 FM targets Adults 18 to 54. Females prefer the Throwback Hits format. The adult female consumer is one of the most lucrative groups for local retailers and other businesses to reach.

beyonce 1WISH 98.9 FM's Throwback Hits format is one of the fastest-growing radio formats and targets consumers with a high disposable income.

Artist Profile: WISH 98.9 FM plays one-hit wonders, massively popular acts, and everything in between. We feature music from the days when MTV still played music videos. Songs you had on cassette, cd, or your portable MP3 player. We play great music from artists like Notorious B.I.G., No Doubt, Nelly. B*witched, Train, Mary J. Blige, Mark Ronson, Eminem, Beyoncé,Mary Lambert, Spin Doctors, Selina Gomez, and more.

WISH 98.9 FM targets, active consumers, with purchasing power.

WISH 98.9 FM is on the FM dial in southern Illinois at 98.9, or listen anywhere online 24/7!

Get exposure to thousands of potential customers each week with WISH 98.9 FM FM.


Demographic Profile

WISH 98.9 FM listeners are in their prime spending years.

couple 30Age: WISH 98.9 FM targets adults & women 25 to 54. This is an active consumer group that has high disposable income

Gender: Females 12+ favor WISH 98.9 FM's Throwback Hits format.

Occupation: WISH 98.9 FM targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Household Income: WISH 98.9 FM's listeners have high earning & spending power.

Education: WISH 98.9 FM listeners are well educated. The majority of WISH 98.9 listeners have attended college. 

woman 66

Investments: WISH 98.9 FM targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: WISH 98.9 FM attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking. 

WISH 98.9 FM listeners enjoy going out to music concerts, sporting events, bars,  and restaurants.

WISH 98.9 FM targets listeners with purchasing power.

WISH 98.9 FM's format targets consumers with high disposable income.


Lifestyle Profile

WISH 98.9 FM targets, affluent homeownersA huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

construction 37- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

WISH 98.9 FM listeners are huge shoppers with purchasing power.


women shopping 2WISH 98.9 FM Listeners in the past year

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, video games, and HDTVs.
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to restaurants often every month.
-  Purchased men and women's clothing, children's clothing, shoes, and accessories.

WISH 98.9 FM listeners are in their prime income and spending years.


Here's Why WISH 98.9 FM Targets Women

woman 2280% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.


WISH 98.9 FM Coverage Map

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