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Station Profile

 

Paul McCartneyFormat & Call Letters

Oldies - WILY 1210 AM/98.7 FM

Format Description

The Big 1210 WILY s is a 10,000-watt Classic Hits Legend with an amazing reach!

We also broadcast on the FM at 98.7! You’ll find our studios in Centralia, Illinois–we are Centralia’s Radio Legend!

WILY playing the greatest hits from the late 1960s, the 70s, and 80s!

The Big 1210 WILY targets listeners in the most affluent demographic in America today, Baby Boomers a very important demographic for advertisers. They account for half of all consumer spending, making

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The Big 1210 WILY one of the most powerful performing formats for advertisers today!

Superstar Artists: The Big 1210 plays legends such as Elton John, Billy Joel, Rod Stewart, Stevie Wonder, Paul McCartney, Pat Benatar, Carly Simon, and Linda Ronstadt, or groups like Queen, The Doobie Brothers, Fleetwood Mac, Hall & Oates, The Beatles, Rolling Stones, The Eagles, Heart, Duran Duran and more–we have the soundtrack of your life! 

You’ll also find a great assortment of local sports as your home for the Centralia Orphans and Big 1210 Big Sports NOW! on Saturdays when we talk sports! We have you covered on current events with Hotline with Doug Dunahee on weekday mornings from 9:30 AM until 10:00.

Stay up to the second with local news from Monica Seals on The Big, WILY.

The Big WILY 1210 AM/98.7 FM allows advertisers to reach a large consumer group that can’t be reached with any other station.


Demographic Profile

The Big 1210 WILY  has demographic appeal with affluent consumers who have purchasing power!

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Gender: Approximately 55% of The Big 1210 WILY listeners are male and 45% are female.

Age: The Big 1210 WILY targets listeners in the prime 45+ age group, America's most affluent demographic. The Oldies format delivers a higher composition among its adult 45-64 listeners by a wide margin over all other formats.Approximate audience breakdown:

Adults: 25-34    7.7%
Adults  35-44    6.6%
Adults: 45-54    5.4%
Adults  55-64   37.0%
Adults: 65+      42.3%

SpendingThe Big 1210 WILY  targets America's most affluent listeners.

Household Income: The Big 1210 WILY  targets listeners with high disposable income:

Education: The Big 1210 WILY  listeners are well educated.

Occupation Profile: The Big 1210 WILY  targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

The Big 1210 WILY  listeners are in their prime earning and spending years.

 

Lifestyle Profile

The Big 1210 WILY  targets affluent home owners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

construction 16- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

 The Big 1210 WILY  is designed to reach active consumers in their prime spending years.

electronics 9- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes, and accessories.

COUPLE 55Investments: The Big 1210 WILY targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: The Big 1210 WILY attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, fishing, hiking, and going to the cottage on weekends.

These listeners dine out frequently, attend local and regional sporting events music concerts, bars, and restaurants.

Target thousands of potential new customers each week with The Big 1210 WILY.

We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 45-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

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- Boomers make-up HALF of the entire U.S. population.

- Boomers control HALF of the nation’s aggregate household spending.

- Adults 45+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 45+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

couple 44-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 45+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

The Big 1210 WILY delivers listeners with a high disposable income in their prime spending years.

 

The Big 1210 WILY Coverage Map

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