Station Profile

taylor swift no 3dFormat & Call Letters

Hot Adult Contemporary - WRXX FM

Format Description

X95.3 WRXX plays the  Best Variety in Centralia. We're Your Music, Your Station!

X95.3 WRXX features music from the 90’s and today and targets Adults 18 to 54. Females prefer the HOT AC format. The adult female consumer is one of the most lucrative groups for local retailers and other businesses to reach.

X95.3 WRXX's Hot AC format is America's fastest growing radio format and targets consumers with a high disposable income.

brunomars 2Artist Profile: X95.3 WRXX features great music from artists like Adele, Maroon 5, Katy Perry, Train, Pink, Bruno Mars, Kelly Clarkson, Rihanna, Coldplay, Matchbox Twenty, Taylor Swift, Jason Mraz, Greenday and more.

X95.3 WRXX is the only station that is musically focused on hit music from the 90’s and today.

X95.3 WRXX features great programming including The Wake Up Call with Matt James, Party Playhouse with Jackson Blue, Open House Party Weekends, Local News  and we're proud to carry Centralia Orphans Football and Basketball.

X95.3 WRXX continues to dominate in its target demo. X95.3 WRXX targets active consumers with purchasing power.

Get exposure to thousands of potential customers each week with X95.3 WRXX FM.

emographic Profile

X95.3 WRXX listeners are in their prime spending years.

couple 19Age: X95.3 WRXX targets woman 25 to 54.

Gender: Females 12+ favor X95.3 WRXX's format.

- Approximately 60% of  Hot AC listeners in America are female while 40% are male.
- Over 60% of this consumer group falls significantly into the 25 to 54 age group.

Occupation: X95.3 WRXX targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Household Income: X95.3 WRXX's listeners have high earning power.

- Over 40% of Hot AC listeners in America have an income over $75,000.
- Over 20% of Hot AC listeners in America have an annual income of more than $50,00 - $75,000
- Almost 25% of Hot AC listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 

Education: X95.3 WRXX listeners are well educated. Almost 70% of Hot AC listeners have attended college. 

fitness 26Investments: X95.3 WRXX targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: X95.3 WRXX attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking. X95.3 WRXX listeners enjoy going out to music concerts, sporting events, bar,  and restaurants.

X95.3 WRXX targets listeners with purchasing power.

X95.3 WRXX's format targets consumers with high disposable income.

Lifestyle Profile

X95.3 WRXX targets affluent homeownersA huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

construction 37- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

X95.3 WRXX listeners are huge shoppers with purchasing power.

X95.3 WRXX Listeners in the past year

woman 21

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, video games, and HDTVs.
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed going out to restaurants often every month.
-  Purchased men and women's clothing, children clothing, men's and women's shoes and accessories.

X95.3 WRXX listeners are in their prime income and spending years.

Here's Why X95.3 WRXX Targets Women

woman 2280% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.


Get Your Day Started With Matt James Wake Up Call on X 95

marion mattMatt James helps you get your day started with the Wake Up Call beginning every weekday morning at 6 am.

Matt is a Southern Illinois native. He’s been on the radio dial in Kentucky, West Virginia, Iowa, and now he’s excited to keep you company on your way to work.

You can find him at various live music events in the area making a fool out of himself. He loves stand up comedy along with improv. His guilty pleasure is binge-watching true crime shows and Adult Swim. He has a pug named Chloe and is happy to be home on X95.

Join Matt James Wake Up Call weekday mornings at 6 AM on X 95 


X95.3 WRXX Coverage Map

Bigger Signal, Bigger Coverage Area, More Listeners

marion wrxxmap 

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